I saw an ad on TV recently for a six-blade shaving razor for men. Six blades? Could that be possible? The last time I bought a bag of plastic razors each had two blades and a tiny moisturizer strip, the same razor I’ve been buying for years.
I did some quick research and found out that Schick sells something called the Hydro with five blades, Gillette responded with the five-blade Fusion, and Dollar Shave Club sells a six-blade model. Not to be outdone, the current winner in the more-blades-is-better contest is an outfit called Dorco, a South Korean firm, that is peddling the Pace 7, a seven-blade behemoth. Talk about shaving firepower. I’m thinking it must come with an owner’s manual and detailed operating instructions. Imagine if you make a mistake. Rather than a nick to the face, you could be removing an entire cheek. I’m sure the blade wars will continue until the razor becomes so bulky you’ll need to hire an assistant to actually propel it across your face.
This got me to thinking. What other products could benefit from extreme duplication? Here are a few that I expect to see on TV sooner than later. The two-headed toothbrush so you can brush upper and lower teeth simultaneously. The multi-head floor mop to speed you through the always-dreaded floor cleaning. How about a fishing pole with a single handle and supporting, say, five rods and five reels? Talk about efficiently clearing out the local fish population. Next up are residential stove tops with twelve to eighteen gas burners rather than the current six. Ideal for when the Radio City Music Hall tour bus breaks down in front of your house with the entire Rockette team ready for dinner. Finally, the other day I spotted a new Corvette with four exhaust pipes out the back. Time to man-up Chevy and add at least six more. If you don’t, Hyundai will.
Extreme duplication, the product wave of the future. Remember the saying, ‘less is more’? This time it’s ‘more is more’. The same stuff, but more of it. How exciting is that.