What a Great Idea

My wife and daughter and I recently traveled to Atlanta to visit our son and his family. I hadn’t been in Atlanta for years, and back then, only on business. I was struck by how much I liked the terrain, hilly and covered in trees. Greenery all over the place. Of course, there is their world-famous traffic congestion, but that comes with big cities. 

So, one day while we were on our way to a neighborhood park for an outing with the grandchildren, a terrific idea came to mind. A business opportunity that I need to pursue. An idea that will bring history alive to the backyards of all Atlantans. The product breakthrough of the decade. I can see the ad now:


General Sherman’s Charcoal

Locally Sourced from the Remains of Georgia Antebellum Plantations
Each Piece of Charcoal Shaped Like a Building
Watch General Sherman’s Charcoal Go Up in Smoke and Flames, Just Like Atlanta in the Days of Old
Now You Too Can Feel the Heat of Yesteryear
.


You have to admit this is a powerful product idea. It has the benefit of engaging important themes: history, recycling, and grilling. And how about this? With each bag of charcoal the buyer gets, absolutely free, a write-up on General Sherman’s burning of Atlanta during the civil war. As you’re out grilling steaks for dinner, gather the kids for a history lesson they’ll never forget.

I mentioned this idea to my wife and said I need to go on more road trips, they’re such a wonderful source of mental stimulation. She wished me luck. And now my car keys have gone missing.

Robert